Now I take my hat off to any entrepreneur who begins a new venture – it’s hard work and it take a lot of passion. But unfortunately these guys, while possessing passion in spades, seem to have put their sense to the side.
Let’s see here – they’re up against an incumbent that absolutely is as close to being a monopoly player as one can be in a situation where competitors exist. Google is king of search, they’re the default place to go to AND you can do New Zealand specific searches via Google if you want to.
In the interview they were keen to point out that at least part of their strategy involves the expectation that New Zealanders will use a Kiwi based search engine for their searching needs – sorry but it doesn’t work that way. Google works because they have billions upon billions of crawled pages, they have humongous amounts of processing power, they have geographical spread and they have massive market share – which one of those attributes does Searchii hope to overcome?
Anyone remember a few months ago when Cuil was launched – $33million in funding, some of the smartest ex-Google minds and a story that told of doing a Google but better. And where are people searching today? The same place they were before Cuil launched – at Google.
Guys – if you have the smarts to build a search engine that works, you should also have the smarts to take some heartfelt advice – don’t do it – competing on search is a bad road to go down.