Cloud computing delivers many benefits for end user organizations, but for consulting firms, whose bread and butter is long (some would say torturous) technology implementation projects, the cloud tends to be somewhat toxic to traditional revenue streams.
Seeing this impending hole, the big consulting firms have to find new ways to replace existing revenue streams. As a result, we’ve seen the formation of digital transformation units within the large consulting firms.
Another trend is to jump into emergent technologies. We have a good example of this today from Deloitte, which is announcing a partnership with IPSoft.