I wrote about Reflect last year when Alex Bilmes, a Portland, Ore. tech scene stalwart, launched the startup to tackle the opportunity around visualizations.
More specifically, Reflect was all about building a developer tool (think Twilio or SendGrid) that makes it super easy for developers to create visualizations within their applications — but without having to custom code visualization functionality themselves.
At the time, Bilmes opined to me that:
“Companies are spending millions of dollars and wasting years building infrastructure, APIs and entire front-ends to visualize data for their teams and customers. Data visualization isn’t a core competency for most companies, nor should it be. Today, they are forced to hire teams of experts — designers, developers, product managers and data scientists — to get things done. With Reflect, all it takes is a simple API.”